Implementing an Effective Social Media Marketing Strategy

Course Description: 

Is your organization positioned to embrace and benefit from the latest advances in social media? Or, are you still pretending social media doesn't exist? Maybe you're "just letting it happen" or "dabbling" with social networking. If this sounds like your approach to social networking, it's time to learn how to develop a strategy for social media usage that is aligned with your company's overall goals and objectives.

Like it or not, social media is a part of 21st century culture and the lines between personal and business online networking are becoming less distinct every day. Businesses and professionals who recognize the value of social networking and incorporate it into their success strategies are placing themselves in a unique position to make the most of this relatively new tool for strategic business communication. As with every form of communication, there are right ways to incorporate social networking into your strategic business plan, as well as several wrong ways that can actually do more harm than good.

Find out why social media is integral to modern corporate communication and learn how to create and implement an effective social networking strategy that makes sense for your organization - and that will align your company's use of social media with your organization's strategic business plan for long term success.

Topics include:

  • Why social media marketing is essential
  • Creating a social media strategy that aligns with business strategy
  • Social media as a tool for strategic business communication
  • Inbound (social media) versus outbound (traditional) communication tools
  • Overview of and strategic applications for popular social media sites, including Facebook, Twitter, LinkedIn and Pinterest
  • Social media cautions and policy considerations

Who Should Attend:

  • Small business owners
  • Operations managers
  • Marketing managers
  • Sales managers
  • Public relations practitioners